Hi,
I’m Lauren
I’m a Creative Director with 10+ years of experience leading brand, product, and performance creative.
I build systems that help teams move faster, keep quality high, and ship work that actually works, with clarity, intention, and follow-through.
My Approach
Lead with systems, not chaos
I believe strong creative needs structure to thrive. I design clear workflows, standards, and review rhythms that help teams move faster, stay aligned, and consistently deliver high-quality work across channels.
Bring clarity to complex problems
From multi-channel launches to dense business or data-driven challenges, my role is to simplify complexity. I translate strategy into clear direction and help teams create work that’s easy to understand, easy to execute, and effective in the real world.
-
![]()
Order Creates Space
Great creative doesn't happen in spite of process. It happens because of it. I build the systems that give teams room to do their best work.
-
![]()
The Gap Closer
I speak both languages, boardroom and design critique, and I close the gap between what a business needs and what gets made.
-
![]()
Cohesion Is the Strategy
A brand that looks, sounds, and feels cohesive everywhere isn't just beautiful. It builds trust faster and converts better.
Selected Work
Modernize
Home Services
Brand, Web & Product Ecosystem Rebuild
Led the full rebrand of Modernize across web, UX/UI, and its product suite, including brand architecture, design systems, and in-product experiences. Built and scaled a creative team and AI-enabled workflows that improved design velocity, consistency, and quality across channels.
The Association of Certified Fraud Examiners
Rebrand & Creative Transformation
Directed the ACFE rebrand from strategy through execution, establishing a cohesive identity, scalable brand system, and creative workflows. Built team structure and processes that elevated quality, improved delivery, and enabled long-term brand stewardship.
Mattress
Firm
360 Marketing & Campaigns Leadership
Led multi-channel marketing campaigns for Mattress Firm, aligning brand, creative, and execution across digital and campaign touchpoints. Built systems and team workflows to support high-volume output while maintaining brand clarity and consistency.
What Partners Are Saying
“I've had the pleasure of working closely with Lauren for over two years, and she's been instrumental in elevating how design functions within our organization.
Lauren is an excellent communicator and one of the most responsive colleagues I've worked with. She brings genuine passion to her work and holds a high bar for quality. She cares deeply about the outcome and wants to be proud of what ships. That dedication has earned her significant respect across teams.
What I've come to appreciate most about Lauren is her professionalism under pressure. In a cross-functional role, she's consistently navigated complex stakeholder dynamics and competing priorities with poise and grace. She knows how to balance advocacy with collaboration, which makes working with her genuinely enjoyable.
I genuinely enjoy working with Lauren and consider myself lucky to have her as a partner on our team.”
Cole Parsons, Senior Product Manager | QuinStreet
“Working under Lauren’s leadership was an incredible experience, and I would do it again in a heartbeat. She is one of the best managers I’ve had the pleasure of working with. Lauren transformed the Design Team into one of the most efficient and collaborative departments in the company.
She leads with trust, vision, and empathy, empowering her team to explore new areas, build their skills, and advance their careers. She’s a strong advocate for her team and has a deep understanding of the business goals.
Personally, she gave me the autonomy and support to take on new projects and challenges, which allowed me to grow as a designer. Any company would be fortunate to have her on their leadership team.”
— Ellie Brayton, Product Designer | UX/UI Design | Quinstreet
Let’s talk about what you’re building next.
Whether you're looking for a fractional Creative Director to lead your team, a contract engagement for a specific project, or a full-time creative leadership partner — I'd love to hear what you're working on.
